Lodomo

The Lodomo platform uses the metaphor of a house to enable its target group of older people, who have had little to no contact with the digital world, to enter it in an extremely barrier-free and low-threshold way. skilltree was commissioned to create an onboarding tutorial that picks up on this metaphor and, by gradually introducing them to the communication, information and entertainment formats, allows them to access them without fear or frustration. By involving the users, getting them used to it through repetition, and making it fun without patronizing them, skilltree developed a concept that makes self-efficacy tangible, provokes a sense of achievement after each successfully completed step, and leads to self-confidence. Elements of the concept included, for example, a personalized assistance function in the form of a janitor who accompanies users on their learning journey through their own home in a safe environment. In addition to the onboarding tutorial, the visual design of the house furnishings, a mini-game, and metrics support were also developed.